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I just used the ' Aura' paint from Benjamin Moore. I really liked the way it covered and adhered to the surface. The colour I used covered really well although I know it's not true with all the colours. The one drawback is the cost but the covering ability of the paint enabled me to only put one coat on some very hard to reach area's, saving the customer lots of money.
So I guess the cost of the paint can definitely be cancelled out by the cost of the painter.
Too many people don't see past the price of the can of paint, I've seen some horrible quality paint come out of some of the big box stores, bought by unsuspecting consumers who didn't take the time to arm themselves with the information  needed to make a smart decision.
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